Best Klaviyo Alternatives
in 2026
We tested and compared 6+ alternatives to Klaviyo. Whether you need something cheaper, more feature-rich, or just different — we have you covered.
Marketing automation for e-commerce
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Klaviyo vs Top Alternatives — Quick Comparison
See how Klaviyo stacks up against its top alternatives at a glance.
| Feature | Klaviyo | Mailchimp | ActiveCampaign | Brevo (formerly Sendinblue) |
|---|---|---|---|---|
| Starting Price | Free tier | Free tier | $15/user/mo | Free tier |
| Pricing Model | Freemium | Freemium | Paid | Freemium |
| G2 Rating | | | | |
| Founded | 2012 | 2001 | 2003 | 2012 |
| Email Marketing | ||||
| Sms Marketing | ||||
| Shopify Integration | ||||
| Automation Flows | ||||
| Segmentation | ||||
| Analytics | ||||
| Forms | ||||
| Email Builder | ||||
| Automation | ||||
| Audience Segmentation | ||||
| A B Testing | ||||
| Landing Pages | ||||
| Visit Website | Visit site | Visit site | Visit site | Visit site |
* Pricing shown per user/month. Ratings from G2. Data updated 2026.
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All Klaviyo Alternatives (6)
Detailed breakdown of every alternative to Klaviyo, with pros, cons, pricing, and features.
Email marketing and automation
Popular email marketing platform with drag-and-drop builder, automation, and audience management.
Pros
- ✓ Easy to use for beginners
- ✓ Large template library
- ✓ Free plan available
- ✓ All-in-one marketing platform
Cons
- ✗ Gets expensive as list grows
- ✗ Limited automation on free plan
- ✗ Recent price increases
- ✗ Branding on free tier
The email marketing, automation & CRM
Marketing automation platform combining email marketing, CRM, and sales automation for small businesses.
Pros
- ✓ Powerful automation builder
- ✓ Built-in CRM
- ✓ Excellent deliverability
- ✓ Great segmentation
Cons
- ✗ No free plan
- ✗ Expensive for larger lists
- ✗ Learning curve for automations
- ✗ Dated interface
All-in-one marketing platform
Email marketing, SMS, CRM, and automation platform with generous free tier and European data storage.
Pros
- ✓ Generous free tier (300 emails/day)
- ✓ European data hosting (GDPR)
- ✓ Affordable pricing by emails sent
- ✓ All-in-one platform
Cons
- ✗ Brevo branding on free plan
- ✗ Limited automation on free tier
- ✗ UI can be clunky
- ✗ Deliverability sometimes lower
The email platform built for creators
Email marketing platform designed for content creators, bloggers, and independent businesses with powerful automation.
Pros
- ✓ Built for creators and solopreneurs
- ✓ Excellent automation builder
- ✓ Subscriber tagging system
- ✓ Creator monetization features
Cons
- ✗ Expensive as you grow
- ✗ Basic email templates
- ✗ Less suitable for e-commerce
- ✗ Limited A/B testing on lower tiers
The newsletter platform built for growth
Newsletter platform built by the founders of Morning Brew, focused on growth, monetization, and analytics.
Pros
- ✓ Built-in ad network for monetization
- ✓ Referral growth tools
- ✓ Strong analytics
- ✓ Website included
Cons
- ✗ More expensive than Substack
- ✗ Focused mainly on newsletters
- ✗ Limited e-commerce features
- ✗ Newer platform
Start a newsletter. Build your community
Newsletter and subscription platform where writers can publish and monetize directly to their audience.
Pros
- ✓ Completely free (takes 10% of revenue)
- ✓ Large built-in network
- ✓ Easy to monetize
- ✓ No technical setup needed
Cons
- ✗ 10% revenue cut on paid subs
- ✗ Limited customization
- ✗ Basic analytics
- ✗ Can't export email list easily
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Frequently Asked Questions
What is the best free alternative to Klaviyo?
The best free alternatives to Klaviyo include Mailchimp, Brevo (formerly Sendinblue), Kit (ConvertKit). These all offer free plans with core features.
Is there a cheaper alternative to Klaviyo?
Klaviyo is competitively priced. Check out our comparison table above for pricing details on all alternatives.
Why switch from Klaviyo?
Common reasons to look for Klaviyo alternatives include: pricing concerns as your team scales, needing specific features that Klaviyo doesn't offer, wanting better integrations with your existing stack, or preferring an open-source or self-hosted solution.