Email Marketing · 2026 Comparison
ActiveCampaign vs HubSpot
ActiveCampaign vs HubSpot: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
ActiveCampaign
$15/mo
VS
HubSpot
Free tier
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Quick Verdict
⭐ Better Ratings
ActiveCampaign
4.5/5 on G2
💰 Better Price
HubSpot
Free tier available
🛠️ More Features
HubSpot
8 tracked features
ActiveCampaign vs HubSpot — Feature Comparison
| Feature | ActiveCampaign Recommended | HubSpot |
|---|---|---|
| Starting Price | $15/user/mo | Free tier |
| Pricing Model | Paid | Freemium |
| G2 Rating | | |
| Founded | 2003 | 2006 |
| Email Marketing | ||
| Crm | ||
| Automation | ||
| Lead Scoring | ||
| Site Tracking | ||
| Sms | ||
| Split Testing | ||
| Landing Pages | ||
| Live Chat | ||
| Reporting | ||
| Sales Tools | ||
| Service Hub | ||
| Visit Website | Visit site | Visit site |
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ActiveCampaign — Overview
The email marketing, automation & CRM
Marketing automation platform combining email marketing, CRM, and sales automation for small businesses.
✓ Pros
- ✓Powerful automation builder
- ✓Built-in CRM
- ✓Excellent deliverability
- ✓Great segmentation
✗ Cons
- ✗No free plan
- ✗Expensive for larger lists
- ✗Learning curve for automations
- ✗Dated interface
✓ Lead Scoring
✓ Site Tracking
✓ Sms
✓ Split Testing
HubSpot — Overview
Grow better with HubSpot
All-in-one CRM platform with free tools for marketing, sales, service, and website management.
✓ Pros
- ✓Generous free CRM forever
- ✓All-in-one platform
- ✓Excellent marketing tools
- ✓Great onboarding and support
✗ Cons
- ✗Gets expensive fast as you grow
- ✗Contracts can be hard to exit
- ✗Some features only in expensive tiers
- ✗Limited customization
✓ Landing Pages
✓ Live Chat
✓ Reporting
✓ Sales Tools
✓ Service Hub
Features Both Tools Share
✓ Email Marketing
✓ Crm
✓ Automation
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