Email Marketing · 2026 Comparison
Mailchimp vs Beehiiv
Mailchimp vs Beehiiv: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Mailchimp
Free tier
VS
Beehiiv
Free tier
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Quick Verdict
⭐ Better Ratings
Beehiiv
4.8/5 on G2
💰 Better Price
Tie
Similar pricing
🛠️ More Features
Beehiiv
8 tracked features
Mailchimp vs Beehiiv — Feature Comparison
| Feature | Mailchimp Recommended | Beehiiv |
|---|---|---|
| Starting Price | Free tier | Free tier |
| Pricing Model | Freemium | Freemium |
| G2 Rating | | |
| Founded | 2001 | 2021 |
| Email Builder | ||
| Automation | ||
| Audience Segmentation | ||
| A B Testing | ||
| Landing Pages | ||
| Social Ads | ||
| Analytics | ||
| Newsletter | ||
| Website | ||
| Ad Network | ||
| Referral Program | ||
| Segmentation | ||
| Visit Website | Visit site | Visit site |
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Mailchimp — Overview
Email marketing and automation
Popular email marketing platform with drag-and-drop builder, automation, and audience management.
✓ Pros
- ✓Easy to use for beginners
- ✓Large template library
- ✓Free plan available
- ✓All-in-one marketing platform
✗ Cons
- ✗Gets expensive as list grows
- ✗Limited automation on free plan
- ✗Recent price increases
- ✗Branding on free tier
✓ Email Builder
✓ Audience Segmentation
✓ A B Testing
✓ Landing Pages
✓ Social Ads
Beehiiv — Overview
The newsletter platform built for growth
Newsletter platform built by the founders of Morning Brew, focused on growth, monetization, and analytics.
✓ Pros
- ✓Built-in ad network for monetization
- ✓Referral growth tools
- ✓Strong analytics
- ✓Website included
✗ Cons
- ✗More expensive than Substack
- ✗Focused mainly on newsletters
- ✗Limited e-commerce features
- ✗Newer platform
✓ Newsletter
✓ Website
✓ Ad Network
✓ Referral Program
✓ Segmentation
✓ Boosts
Features Both Tools Share
✓ Automation
✓ Analytics
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