Email Marketing · 2026 Comparison
Brevo (formerly Sendinblue) vs ActiveCampaign
Brevo (formerly Sendinblue) vs ActiveCampaign: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Brevo (formerly Sendinblue)
Free tier
VS
ActiveCampaign
$15/mo
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Quick Verdict
⭐ Better Ratings
Brevo (formerly Sendinblue)
4.5/5 on G2
💰 Better Price
Brevo (formerly Sendinblue)
Free tier available
🛠️ More Features
Brevo (formerly Sendinblue)
8 tracked features
Brevo (formerly Sendinblue) vs ActiveCampaign — Feature Comparison
| Feature | Brevo (formerly Sendinblue) Recommended | ActiveCampaign |
|---|---|---|
| Starting Price | Free tier | $15/user/mo |
| Pricing Model | Freemium | Paid |
| G2 Rating | | |
| Founded | 2012 | 2003 |
| Email Marketing | ||
| Sms | ||
| Crm | ||
| Automation | ||
| Landing Pages | ||
| Live Chat | ||
| Transactional Email | ||
| Lead Scoring | ||
| Site Tracking | ||
| Split Testing | ||
| Visit Website | Visit site | Visit site |
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Brevo (formerly Sendinblue) — Overview
All-in-one marketing platform
Email marketing, SMS, CRM, and automation platform with generous free tier and European data storage.
✓ Pros
- ✓Generous free tier (300 emails/day)
- ✓European data hosting (GDPR)
- ✓Affordable pricing by emails sent
- ✓All-in-one platform
✗ Cons
- ✗Brevo branding on free plan
- ✗Limited automation on free tier
- ✗UI can be clunky
- ✗Deliverability sometimes lower
✓ Landing Pages
✓ Live Chat
✓ Transactional Email
✓ Whatsapp
ActiveCampaign — Overview
The email marketing, automation & CRM
Marketing automation platform combining email marketing, CRM, and sales automation for small businesses.
✓ Pros
- ✓Powerful automation builder
- ✓Built-in CRM
- ✓Excellent deliverability
- ✓Great segmentation
✗ Cons
- ✗No free plan
- ✗Expensive for larger lists
- ✗Learning curve for automations
- ✗Dated interface
✓ Lead Scoring
✓ Site Tracking
✓ Split Testing
Features Both Tools Share
✓ Email Marketing
✓ Sms
✓ Crm
✓ Automation
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Free plan available — no credit card required