Email Marketing · 2026 Comparison
Brevo (formerly Sendinblue) vs Klaviyo
Brevo (formerly Sendinblue) vs Klaviyo: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Brevo (formerly Sendinblue)
Free tier
VS
Klaviyo
Free tier
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Quick Verdict
⭐ Better Ratings
Klaviyo
4.6/5 on G2
💰 Better Price
Tie
Similar pricing
🛠️ More Features
Brevo (formerly Sendinblue)
8 tracked features
Brevo (formerly Sendinblue) vs Klaviyo — Feature Comparison
| Feature | Brevo (formerly Sendinblue) Recommended | Klaviyo |
|---|---|---|
| Starting Price | Free tier | Free tier |
| Pricing Model | Freemium | Freemium |
| G2 Rating | | |
| Founded | 2012 | 2012 |
| Email Marketing | ||
| Sms | ||
| Crm | ||
| Automation | ||
| Landing Pages | ||
| Live Chat | ||
| Transactional Email | ||
| Sms Marketing | ||
| Shopify Integration | ||
| Automation Flows | ||
| Segmentation | ||
| Visit Website | Visit site | Visit site |
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Brevo (formerly Sendinblue) — Overview
All-in-one marketing platform
Email marketing, SMS, CRM, and automation platform with generous free tier and European data storage.
✓ Pros
- ✓Generous free tier (300 emails/day)
- ✓European data hosting (GDPR)
- ✓Affordable pricing by emails sent
- ✓All-in-one platform
✗ Cons
- ✗Brevo branding on free plan
- ✗Limited automation on free tier
- ✗UI can be clunky
- ✗Deliverability sometimes lower
✓ Sms
✓ Crm
✓ Automation
✓ Landing Pages
✓ Live Chat
✓ Transactional Email
✓ Whatsapp
Klaviyo — Overview
Marketing automation for e-commerce
Powerful email and SMS marketing platform built specifically for e-commerce with deep Shopify integration.
✓ Pros
- ✓Best for e-commerce
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Strong ROI tracking
✗ Cons
- ✗Gets very expensive as list grows
- ✗Primarily for e-commerce
- ✗Complex pricing
- ✗Overkill for non-e-commerce
✓ Sms Marketing
✓ Shopify Integration
✓ Automation Flows
✓ Segmentation
✓ Analytics
✓ Forms
Features Both Tools Share
✓ Email Marketing
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Free plan available — no credit card required