Email Marketing · 2026 Comparison
Mailchimp vs Substack
Mailchimp vs Substack: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Mailchimp
Free tier
VS
Substack
Free tier
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Quick Verdict
⭐ Better Ratings
Substack
4.5/5 on G2
💰 Better Price
Tie
Similar pricing
🛠️ More Features
Mailchimp
7 tracked features
Mailchimp vs Substack — Feature Comparison
| Feature | Mailchimp Recommended | Substack |
|---|---|---|
| Starting Price | Free tier | Free tier |
| Pricing Model | Freemium | Freemium |
| G2 Rating | | |
| Founded | 2001 | 2017 |
| Email Builder | ||
| Automation | ||
| Audience Segmentation | ||
| A B Testing | ||
| Landing Pages | ||
| Social Ads | ||
| Analytics | ||
| Newsletter | ||
| Paid Subscriptions | ||
| Podcasting | ||
| Community | ||
| Network | ||
| Visit Website | Visit site | Visit site |
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Mailchimp — Overview
Email marketing and automation
Popular email marketing platform with drag-and-drop builder, automation, and audience management.
✓ Pros
- ✓Easy to use for beginners
- ✓Large template library
- ✓Free plan available
- ✓All-in-one marketing platform
✗ Cons
- ✗Gets expensive as list grows
- ✗Limited automation on free plan
- ✗Recent price increases
- ✗Branding on free tier
✓ Email Builder
✓ Automation
✓ Audience Segmentation
✓ A B Testing
✓ Landing Pages
✓ Social Ads
✓ Analytics
Substack — Overview
Start a newsletter. Build your community
Newsletter and subscription platform where writers can publish and monetize directly to their audience.
✓ Pros
- ✓Completely free (takes 10% of revenue)
- ✓Large built-in network
- ✓Easy to monetize
- ✓No technical setup needed
✗ Cons
- ✗10% revenue cut on paid subs
- ✗Limited customization
- ✗Basic analytics
- ✗Can't export email list easily
✓ Newsletter
✓ Paid Subscriptions
✓ Podcasting
✓ Community
✓ Network
✓ Recommendations
✓ App
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