CRM · 2026 Comparison
Salesforce vs Close
Salesforce vs Close: Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Salesforce
$25/mo
VS
Close
$29/mo
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Quick Verdict
⭐ Better Ratings
Close
4.6/5 on G2
💰 Better Price
Salesforce
From $25/mo
🛠️ More Features
Salesforce
8 tracked features
Salesforce vs Close — Feature Comparison
| Feature | Salesforce Recommended | Close |
|---|---|---|
| Starting Price | $25/user/mo | $29/user/mo |
| Pricing Model | Paid | Paid |
| G2 Rating | | |
| Founded | 1999 | 2013 |
| Lead Management | ||
| Opportunity Tracking | ||
| Automation | ||
| Analytics | ||
| Ai Einstein | ||
| Marketing Cloud | ||
| Service Cloud | ||
| Appexchange | ||
| Built In Calling | ||
| Sms | ||
| Email Sequences | ||
| Pipeline | ||
| Visit Website | Visit site | Visit site |
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Salesforce — Overview
The world's #1 CRM platform
Industry-leading CRM with sales automation, marketing, service, and analytics for enterprise businesses.
✓ Pros
- ✓Most feature-rich CRM available
- ✓Massive ecosystem and AppExchange
- ✓Highly customizable
- ✓Excellent reporting
✗ Cons
- ✗Very expensive ($25-$300+/user/month)
- ✗Complex to set up and maintain
- ✗Requires dedicated admin
- ✗Steep learning curve
✓ Lead Management
✓ Opportunity Tracking
✓ Automation
✓ Analytics
✓ Ai Einstein
✓ Marketing Cloud
✓ Service Cloud
✓ Appexchange
Close — Overview
The CRM built for startups and SMBs
Sales CRM designed for inside sales teams with built-in calling, SMS, and email for high-velocity sales.
✓ Pros
- ✓Built-in calling and SMS
- ✓Great for inside sales
- ✓Excellent email sequences
- ✓Fast and responsive support
✗ Cons
- ✗Expensive for small teams
- ✗Limited marketing features
- ✗Less customizable than Salesforce
- ✗No free tier
✓ Built In Calling
✓ Sms
✓ Email Sequences
✓ Pipeline
✓ Reporting
✓ Power Dialer
✓ Predictive Dialer
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