GA
Google Analytics
Freemium • Free tierTurn insights into results
Sponsored
Try the top-rated alternative
Free plan available — no credit card required
What is Google Analytics?
Free web analytics platform by Google tracking website traffic, user behavior, and conversion data.
Google Analytics Pricing
Free Tier
$0
Freemium Enterprise
Custom
Contact sales * Pricing may vary. Visit Google Analytics's website for current rates.
Google Analytics Pros & Cons
Pros
- ✓ Completely free
- ✓ Industry standard
- ✓ Deep Google Ads integration
- ✓ Powerful and comprehensive
Cons
- ✗ Complex GA4 interface
- ✗ Privacy concerns (GDPR issues)
- ✗ Data sampling on high traffic
- ✗ Learning curve
Google Analytics Key Features
Traffic Analytics User Behavior Conversions Funnels Audience Reports Real Time Ga4 Bigquery Integration
Sponsored
Try the top-rated alternative
Free plan available — no credit card required
Top Google Analytics Alternatives
See all →M
Mixpanel Freemium
Powerful, self-serve product analytics
A
Amplitude Freemium
Build better products with analytics
P
Plausible Paid
Simple, privacy-friendly analytics
P
PostHog Freemium
All-in-one product analytics