Email Marketing · 2026 Comparison
Mailchimp vs Brevo (formerly Sendinblue)
Mailchimp vs Brevo (formerly Sendinblue): Compare pricing, features, ratings, pros, and cons. Which is better for your team in 2026? Unbiased comparison with real data.
Mailchimp
Free tier
VS
Brevo (formerly Sendinblue)
Free tier
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Quick Verdict
⭐ Better Ratings
Brevo (formerly Sendinblue)
4.5/5 on G2
💰 Better Price
Tie
Similar pricing
🛠️ More Features
Brevo (formerly Sendinblue)
8 tracked features
Mailchimp vs Brevo (formerly Sendinblue) — Feature Comparison
| Feature | Mailchimp Recommended | Brevo (formerly Sendinblue) |
|---|---|---|
| Starting Price | Free tier | Free tier |
| Pricing Model | Freemium | Freemium |
| G2 Rating | | |
| Founded | 2001 | 2012 |
| Email Builder | ||
| Automation | ||
| Audience Segmentation | ||
| A B Testing | ||
| Landing Pages | ||
| Social Ads | ||
| Analytics | ||
| Email Marketing | ||
| Sms | ||
| Crm | ||
| Live Chat | ||
| Transactional Email | ||
| Visit Website | Visit site | Visit site |
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Mailchimp — Overview
Email marketing and automation
Popular email marketing platform with drag-and-drop builder, automation, and audience management.
✓ Pros
- ✓Easy to use for beginners
- ✓Large template library
- ✓Free plan available
- ✓All-in-one marketing platform
✗ Cons
- ✗Gets expensive as list grows
- ✗Limited automation on free plan
- ✗Recent price increases
- ✗Branding on free tier
✓ Email Builder
✓ Audience Segmentation
✓ A B Testing
✓ Social Ads
✓ Analytics
Brevo (formerly Sendinblue) — Overview
All-in-one marketing platform
Email marketing, SMS, CRM, and automation platform with generous free tier and European data storage.
✓ Pros
- ✓Generous free tier (300 emails/day)
- ✓European data hosting (GDPR)
- ✓Affordable pricing by emails sent
- ✓All-in-one platform
✗ Cons
- ✗Brevo branding on free plan
- ✗Limited automation on free tier
- ✗UI can be clunky
- ✗Deliverability sometimes lower
✓ Email Marketing
✓ Sms
✓ Crm
✓ Live Chat
✓ Transactional Email
✓ Whatsapp
Features Both Tools Share
✓ Automation
✓ Landing Pages
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Free plan available — no credit card required